Music is a Sales Gig

If you make music, you are a salesperson.

Oooo…that’s such a dirty word, isn’t it? It shouldn’t be.

If your goal is to exchange your product (album, concert) or service (recording, mixing) with someone else, you are in SALES. Even if you do it all for free, you’re still in sales. Why? Because there is always an exchange taking place, a sale that needs to be made. (more…)

What if you felt like this?

I played a simple acoustic show the other night, streaming from my studio. I didn’t create a set list. I just sat down and played my songs, mostly requests from the audience.

I remember playing shows back in college. There was a coffee shop called The Red Rose. Every Monday night we’d have a songwriter night. We would all take turns playing songs. I had such a small number of songs to choose from. I would end up playing the same handful of tunes every week. (more…)

It’s never that simple

I listen to a lot of audiobooks and watch a lot of videos about business and marketing. It’s fascinating to me.

The most interesting part is how people with seemingly opposite opinions can both be successful.

One guys says to work less and only focus on the most important things. Another guy says to work more, hustle more, and win by the sheer quantity of actions you take. (more…)

It turns it down AND up??

I posted a video yesterday that answers the question “How do you hear compression?”

It’s fairly common to hear people like me say that “compression turns loud parts down and quiet parts up.”

But that doesn’t make a lot of sense, does it? (more…)

I clicked it, and it was like magic

It’s so stinkin’ easy to overdo things.

When I first learned about compression, I was hooked. It was a magical tool that allowed you to tame the dynamics of any track in your session. You can adjust the ratio, threshold, attack, and release to a seemingly infinite number of variables.

They taught me what compression is and what it does. They taught me how to use it and what all the knobs do, but they didn’t teach me WHEN to use it. More importantly, they didn’t teach me when NOT to use it. (more…)

13 Weeks at a Time

A year is 52 weeks. 52 divided by 4 is 13.

You can divide one year evenly into four 13-week chunks.

Today, April 2, marks the beginning of the second 13-week chunk for 2018, and I’m PUMPED.

I’ve set four 13-week goals. I’m going to spend the next 4 weeks going after those goals HARD. I’ll write them down every day, track my progress every day, and review them weekly. Then I’ll start over on July 2nd and do it again. (more…)

Sometimes You Mess Up

I’m typing this while watching the Foo Fighters: Back & Forth documentary. I’m a sucker for anything Foo Fighters.

I didn’t know a lot about the history of the band. Hiring and firing band members. Messy stuff.

It struck me that so many people will forego their dreams to avoid uncomfortable situations like firing a drummer. They throw out the baby with the bathwater. They give up all the upside to avoid any potential downside. (more…)

Work It On Out

When you work out a lot, it’s pretty common to get little injuries along the way. Tight elbow. Stiff neck. Sore hip. It’s all par for the course.

One thing I’ve noticed…when I’m sore and stiff, I almost always feel better if I go ahead and work out. It helps me loosen up. Sure, I could skip a day or two, do some stretches and roll around on a racquetball, but that stuff doesn’t seem to help as much as actually going into the gym and doing a workout. (more…)