If you wanted to learn how to shoe a horse, I’m not your guy.

But I would put you in touch with someone who knows how to do it.

Then two things would need to happen:

  1. That person would teach (demonstrate) the process to you.
  2. You would practice…a lot. Read more »

When I sit down to mix an EP or an album, there are two things I aim for: I want to mix the project well, and I want to mix it efficiently.

The two are not mutually exclusive, in fact, you could make the argument that a faster mix could indeed be a better mix. Read more »

If you make music, you are a salesperson.

Oooo…that’s such a dirty word, isn’t it? It shouldn’t be.

If your goal is to exchange your product (album, concert) or service (recording, mixing) with someone else, you are in SALES. Even if you do it all for free, you’re still in sales. Why? Because there is always an exchange taking place, a sale that needs to be made. Read more »