I tweeted about this the other day, but it’s so good I gotta put it here on my site as well.
Even if you’re not a guitar player, you should watch this. This guy is able to get dramatically different guitar tones by simply adjusting the tone and volume knobs on the guitar.
Same concept applies in the studio. Yes, it’s good to have good plugins, mics, preamps, etc., but until you really master the fundamentals, all the gear upgrades in the world won’t help you much.