I came across this video earlier this week. Big thanks to Home Studio Guru for posting it! I linked to the video on my Twitter account, but it’s so good, I wanted to post it here on the blog as well.

If you’re a home studio owner, a musician, or both, chances are you would like to (at some point) make some money with your music. This video challenges the whole business model of musicians trying to make money from basic album sales.

With digital piracy going on everywhere, what is the musician to do? Give up and give away music for free? While a lot of people are lamenting the downward spiral of album sales, there are others who are taking advantage of digital technology and coming up with creative new ways to make money with their music.

Even if you are strictly a recording engineer, you should watch this. After all, if your clients aren’t able to make money off of the albums you record for them, you’ll run out of clients. Your clients need to be successful for you to be successful.

It’s a longer video (around 30 minutes), and it’s all powerpoint (gag), but the information is really good and quite inspiring. 

Have a wonderful holiday weekend, and enjoy!

NARM 2009 State Of The Industry: Michael Masnick from NARM on Vimeo.