Remember on Monday when I told you about my goal to write 50 songs in the next 12 weeks?

(Got two finished in two days, by the way.)

Here’s one amusing reply I got:

“The factory of Music???
Is this Art???”

What he’s essentially saying is “You can’t possibly produce anything of quality in large quantities.”

To put it another way:

“You can’t force art.”

It’s a great sentiment, and it would make a fantastic bumper sticker, but it’s simply not true.

Creating art is an acquired skill, and you can only acquire this skill by actually creating art.

News flash for ya:


And it can’t be shared if it ain’t finished.

Seth Godin calls it “shipping” your art, much like you would ship a product.

If I don’t finish an album, I cannot physically ship those CD’s to people. I can’t share it with the world. It doesn’t exist.

So while you’re off waiting for inspiration to strike for that one perfect song, I’ll have 50 songs to choose from in a few months. Will they all be amazing? Heck no. Will they all be garbage? Absolutely not. I fully believe that I will write BETTER songs simply by writing MORE songs.

When the songs are finished, I will record some of them, and then I will mix them, master them, and share them with the world.

That’s how art works.

Shipped beats perfect.

Every time.

By the way, I’ll be sharing more in-depth about this songwriting and goal-setting process with my VIP members in this Friday’s Weekly Video.

If you’re interested in setting and achieving big musical goals, you should become a member here:

Joe Gilder
Home Studio Corner

3 Responses to “Why Shipped Beats Perfect”

  1. ironman2819

    …my god, it’s full of stars!!! 😉 I now understand more of what you meant… shipped beats perfect… exactly! How would you describe the way you are writing these songs? Music first? Melody or Lyrics? Are they all formula based in arrangement (i.e. ABACAB) or do you mix it up?

    • Joe Gilder

      Hmm…4 days in I’ve got 4 songs, and they mostly follow the same formula. Verse-Chorus-Verse-Chorus-Bridge-Chorus … sometimes minus the bridge.
      I just start with a chord progression I like and sing a few lines until something catches me, then I build the song around that part.


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