You might like this.

Or you might hate it.

My buddy Kevin told me about a study done at Columbia University a few years ago called When Choice is Demotivating: Can One Desire Too Much of a Good Thing?

Here’s a summary of what they found:

Current psychological theory and research affirm the positive affective and motivational consequences of having personal choice. These findings have led to the popular notion that the more choice, the better-that the human ability to manage, and the human desire for, choice is unlimited. Findings from 3 experimental studies starkly challenge this implicit assumption that having more choices is necessarily more intrinsically motivating than having fewer. These experiments, which were conducted in both field and laboratory settings, show that people are more likely to purchase gourmet jams or chocolates or to undertake optional class essay assignments when offered a limited array of 6 choices rather than a more extensive array of 24 or 30 choices. Moreover, participants actually reported greater subsequent satisfaction with their selections and wrote better essays when their original set of options had been limited. Implications for future research are discussed.

As Kevin said, “Basically, it blows the notion out of the water that more choices equal better performance. It actually shows the OPPOSITE.”

This goes hand-in-hand with what I’ve told you all along. More gear won’t make you better. Now it looks like it might actually make you WORSE.

Next time you wish you had more mics, preamps, plugins, etc. to choose from, remember — mo’ choices, mo’ problems.

“But Joe, how will I survive with only stock plugins?” you may ask.

Simple. Get REALLY good at making amazing mixes with ’em.

BAM. Threat neutralized.

Don’t just invest in gear. Invest in yourself.

You can start by becoming a VIP member. Monthly training sessions and exclusive discounts on my other products, all designed to make YOU better…with the gear you ALREADY OWN.

Sign up here:

P.S. I’m interviewing the Ronan Chris Murphy for VIP members next month. You’re gonna want to be in on that.