My buddy David Campos is a world-renown composer over in South Africa.

I was chatting with him a few weeks ago, and he was talking about the jingle work that he does. (You know, jingles. Those short songs you hear on radio/TV commercials?)

He said one of the coolest things about working on jingles was that they make him better.

See, when David works on a jingle for a client, they usually contact him last-minute and need the finished jingle FAST.

Like, in 24 hours or sooner.

Sounds stressful, right? I’m sure it is, but David told me, “It makes me good.”

Being forced into a near-impossible deadline gives him a laser-like focus. He can’t afford to waste time on stuff that doesn’t matter.

He writes, records, mixes, and masters the jingle in one fluid motion.

He doesn’t get hung up on which EQ plugin to use on the kick drum. If he agonized over every little decision like that, he’d miss hid deadline.

Instead, he focuses on what matters: finishing the jingle.

Now you may think that being pressed for time like that would make you sloppy, but that doesn’t have to be the case.

David does great work, AND he does it fast.

The only way to get there is to do it yourself, a LOT.

Give yourself a quick deadline and see what happens.

I did it back in March. I made myself mix my entire album in just a couple weeks.

And I did it.

Just this week I got the masters back from Ian Shepherd, and I’m SUPER stoked to release this thing later this month.

Deadlines work, folks.

And over at you’ll see the proof of that month after month.


Joe Gilder
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