Whether you’re a Valentine’s Day kinda person or not, I thought today would be a good day to think about why we do what we do.

Why we make music.

A few weeks ago, I was working from a Starbucks. To help me focus on work, I put in my earbuds and listened to music. (I know, I know. Why go to a public place if you don’t want to be distracted? I just wanted to pretend to be cool for a morning.)

I hadn’t listened to my most recent album in a while, so I put it on.

Music is a funny thing. I was working on something nerdy like a spreadsheet, and I found myself stopping everything just to listen to the music, and specifically to listen to the lyrics.

If you didn’t know, that album is a collection of hymns called “Help of the Helpless.” I didn’t write any of the lyrics.

Anyway, as I was sitting there, a particular line from one of the songs struck me, and I teared up a little bit. Keep in mind I’ve heard these songs HUNDREDS of times. I know every detail on every track of every song. And yet, the song itself still spoke to me, still resonated with my soul.

In case you’ve forgotten (and I’m as guilty of this as anyone), THIS is why we make music.

Music has the ability to connect with people in a way nothing else can.

It’s powerful, and it’s beautiful.

And it’s our responsibility to do the music justice, and to make it sound as good as we possibly can.

That’s why the VIP members area exists, to help you do just that.

Join here:


And go make some beautiful music this weekend.

Joe Gilder
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