When I sit down to mix an EP or an album, there are two things I aim for: I want to mix the project well, and I want to mix it efficiently.

The two are not mutually exclusive, in fact, you could make the argument that a faster mix could indeed be a better mix. Read more »

If you make music, you are a salesperson.

Oooo…that’s such a dirty word, isn’t it? It shouldn’t be.

If your goal is to exchange your product (album, concert) or service (recording, mixing) with someone else, you are in SALES. Even if you do it all for free, you’re still in sales. Why? Because there is always an exchange taking place, a sale that needs to be made. Read more »