How to Never Lose an Election

If you think I’m going to wax political, you’re incorrect. But yes, I voted today.

Election season is so…um…”interesting.”

You’ve got candidates touting themselves as the answer to every imaginable problem, while at the same time accusing their competitors of being the absolute worst option in the history of democracy.

Sure, you may prefer one candidate over another. Both have good qualities, but they’re also both flawed, imperfect humans.

If you don’t think you have anything in common with an election-day candidate, think again. (more…)

“The Problem With Scotland” (A Self-Fulfilling Prophecy)

Remember that scene from Braveheart?

King Edward Longshanks says, “The problem with Scotland…is that it is full of Scots.”

No offense to my Scottish subscribers (honestly, you have the coolest accent on the planet…for reals), but this phrase is kinda funny. A co-worker of mine from years ago used to randomly scream that from his cubicle…hilarious.

ANYWAY…the quote is just silly. Of course Scotland is full of Scots. That’s why they call it Scotland.

But what’s in a name?

I mean, seriously. Audio folks tend to refer to themselves “audio engineers,” but that name is just silly, isn’t it? (more…)

Your Unfair (Performance-Enhanced) Advantage

There’s a rumbling going on around the internet.

It has to do with Carl Lewis (Olympic sprinter from the 80’s), who’s apparently questioning the “cleanliness” of the Jamaican runners from this summer’s Olympic Games.

He thinks it’s questionable that Usain Bolt could be that fast without some extra “help” from performance-enhancing drugs.

I honestly haven’t followed this very closely, but just caught wind of it recently, and it got me thinking two things.

Firstly, Bolt and Lewis have obviously never seen ME run. They’d be glad this white boy decided to pursue music over athleticism. 🙂 (more…)

Lawnmower’s Guide to Getting New Clients

A couple weeks ago I wrote to you about how I don’t like mowing my grass.

Well, I ended up actually hiring someone to do it for me. (I felt very fancy.)

He did something really cool, too.

Something I think we home studio folks should try.

He has a little promotion where he’ll give me the third mow for free.

See, this is brilliant. He’s giving me something for free, which makes me feel special. But he’s also requiring me to commit to paying him for 2 mows, which gives him a chance to earn some money and prove that he’s good at what he does.

By the time I get my free mow, I’ll be hooked. He’s managed to get me into a routine of using him for my lawn care needs.

And since he does such a great job, I have no reason to change things up.

What kind of free deal can you do for your potential clients?

I think you’ll find that offering to do the third mix for free would work better than offering the first one for free. You’re making them take a tiny chance on you, and if you do good work, you’ll have ’em hooked.

This is one of the MANY things I talked about in the webinar I did last week for my VIP members. The title of it?

“46 Ways to Get New Clients”

I pulled ideas from a bunch of my audio buddies to put together this master list of ideas to help you land some gigs.

The video recording (and accompanying PDF) are in the VIP members area waiting for you.

If you’re not a member, five bucks gets you in. Click here:

Joe Gilder
Home Studio Corner

There’s Nothing Quite Like It

It’s late at night.

You’ve been working on this project since late afternoon.

And it’s finally done.

You fire off an email to the client with an mp3 of the finished song. You know you won’t get a reply until morning, so you toss and turn in bed all night.

The next morning, before you do anything, you check to see if the client has replied. And…


And the best part? Not only did you work on a project that makes you proud and makes the client happy, you also GOT PAID to do it.

Pretty sweet scenario, right?

But for a lot of people it’s just that — a scenario.

They rarely or never actually make any money from their passion for music and recording. Sure, they WANT to, but they can’t seem to break through the insecurity and frustration that surrounds actually asking people to pay you.

Here’s the harsh truth — if you want to make money, you’ve got to think like a business. Businesses don’t exist simply because their owners had a dream and a passion. They exist because their owners figured out a way to create something valuable that people are willing to pay for.

Maybe you’re not looking to quit your job and dive into recording full-time, but perhaps you WOULD like to start pursuing some paid gigs.

I say GO FOR IT.

There’s nothing like getting paid for something you love to do, even if it’s just a few bucks here and there.

To help you get started, I’m doing a webinar today (Thursday) at 2pm for my VIP members. I’ll be sharing a bunch of different ways to get clients, based on my experience and the experience of several engineer friends of mine.

If you’re not a member, five bucks gets you in:

…and the video recording will be available for all VIP members.

That’s it for today.

Joe Gilder
Home Studio Corner

How a Client Fell Right in My Lap

About a year ago I got a new client without even trying.

Here’s the story.

A fantastic independent artist here in Nashville decided she finally wanted to buy a Pro Tools rig for herself. She wasn’t looking to be a Pro Tools expert or anything. She just wanted to be able to record ideas at home and familiarize herself more with the technical side of recording.

Unfortunately, she was having a hard time figuring things out.

She and I had only met maybe once or twice, but a mutual friend of ours asked me if I could give her a hand. (more…)

Why “Free” Isn’t Necessarily Valuable

I mentioned this on Facebook the other day. It’s kind of humorous, AND there’s a lesson here for all of us.

Here’s an email I got from one of my subscribers:

You send these emails, but I think you’re just looking to make some cash. How do I do the same? I offer to do recording, mixing, mastering for free but no takers. Any advice?

And here’s a summary of my response: (more…)