I’m gonna rant.
Now, this isn’t one of those pointless grumpy old man rants. This is going to be a helpful rant, a rant that will assist both you and me in our journey to make great music.
How It All Started
You might have noticed, I tend to read a lot of business books. Being an entrepreneur and an idea guy, I love feeding my brain new ideas. Or at least, I did.
I would read roughly one business book per week (and by “read” I mean “listen” to audiobooks on the Audible app). Reading business books introduced me to many business experts, some legit and some not. I also followed a lot of online business personalities, bloggers and such.
Between these books and websites and online courses and print newsletters and conferences and mastermind groups, I dove DEEP into this world, learning tons about things like direct response marketing, writing sales copy, lead generation, promotion techniques, etc. The list goes on and on.
Undoubtedly you’ve seen me try various different things here on Home Studio Corner over the years. I’ve created tutorial products, released tons of free videos and articles, launched a few free podcasts and paid videos. Some things work well. Some don’t.
So here’s the thing. Last year I paid to be in a business mastermind group with a bunch of high-level entrepreneurs. I paid a LOT of money to be in this group, in hopes that it would help me grow my business. I learned a lot of interesting things and met some incredible people, but…