I love having kids.

I have an automatic excuse to watch kid movies.

I was watching a Pixar flick recently, and something dawned on me.

What is it that makes Pixar films so great? At first, you might think about all the crazy cool things they are able to do with graphics. These cartoons look so real…it’s kinda mind-boggling.

So is technology the driving force behind their success?

Is crazy-good animation the reason their movies are so great?

I don’t think so.

Think about the last few Pixar movies you’ve watched (or any other popular animated films, for that matter). What’s the common thread?

It’s simple.

And it’s as old as dirt.

The “secret” is simply a good story.

All the great animation tricks in the world won’t hold a kid’s (or adult’s) attention for long if it is not also accompanied by a good story.

Let’s apply that to studio stuff, shall we?

The “secret” to a great recording is a great song.

All the fancy recording tricks in the world won’t save you if the song you’re working on is awful.

Yes, technology is important.

No, technology can never replace creativity…humanity.

Focus first on the song, then the performance, and THEN the recording.

Flip that order around, and you’re in trouble.

But what do you do once you have a great song and great performers? You gotta capture it well.

And mix it well.

You gotta do the song justice.

And that’s what my training videos are all about — helping you make the most of the song in front of you.

As of today, there are exactly 71 in-depth videos in my VIP members area, each one designed to tackle a specific aspect of the recording, editing, mixing, or mastering process — to help YOU make better music today than you made yesterday.

Come check it out for yourself.

Sign up here:


Joe Gilder
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