Last month I wrote an article called Why Audio Engineers Need to Know Video.
I talked about how video is a great opportunity for audio engineers and can lead to new jobs.
A few of you commented on the post, saying that you thought we audio engineers should just focus on audio rather than expanding into the world of video.
This is a valid point, so I want to discuss the alternative — why audio engineers DON’T need to know video.
Here are a few points to think about.
Know Your Goals
What are your goals for your home studio? We talked about this on New Years Day, when I released my new free eBook.
What are you wanting to accomplish with your home studio? Are you wanting to attract new clients? Do you want more paying jobs? Do you want to focus primarily on your own music? Do you want more editing jobs? Do you want to write more music? Do you want to learn how to mix better?
If you don’t really know the answers to these questions, I would challenge you to take a half hour to think through and write down your studio goals for 2010.
If your goals involve getting more clients and paid jobs, it may still be worth your while to learn more about video.
However, if you’re looking to just improve your mixes, focusing on video might be a waste of time.
Don’t Be Spread Too Thin
Perhaps you’re getting better as an audio engineer, and you’re working on more and more music, and you’re excited about the fact that you could start producing videos, which could open up all sorts of opportunities for you.
In all the excitement, you may start learning and practicing your video skills…at the expense of your audio work.
You don’t want to look back on 2010 a year from now and realize that instead of being a better audio engineer, you’re just a mediocre audio engineer AND a mediocre video guy.
Only focus on video if you have time to do both audio and video well.
Partner Up with a Video Expert
Businesses do this kind of thing all the time. Rather than taking on a new skill themselves, they’ll hire (or buy out) another company to do the task for them. The second company specializes in the new skill, so rather than wasting time learning a new skill, the first company partners up with the second company to get the job done.
You could do the same thing with your home studio. If it doesn’t make sense for you to learn video yourself, find someone else who knows video but could use your audio expertise. You can then refer clientele to one another and even work on projects together. This way you can still access a lot of new opportunities without needing to invest the time and money into learning video yourself.
What do you think? Will you tackle video in 2010? What are your plans/goals?
[Photo by woodleywonderworks]