It’s time for a bit of a rant.

One of the single most common complaints I get from people is that they don’t have enough time to devote to music.

But when I push them a little bit to find out what that really means, they almost always eventually admit that they DO have time, and they just don’t prioritize it well.

This isn’t meant to be a guilt trip. If you don’t want to spend your time working on music, that’s completely fine.

But at some point you’ll have to be honest about the fact that your calendar reveals what’s most important to you.

Maybe you think you have a passion for music and recording, but if you don’t make room in your schedule for it, then you have to question how big of a priority it really is.

You know I’m right.

Yes, I’m sure you’re busy.

Yes, I’m sure you don’t have hours and hours of leisure time, where you sit around with nothing to do.

But I also know the average person watches a couple hours of TV every night. We find time for things like Facebook and YouTube. Why not trade that time for something you’re really passionate about?

I can see the email replies now.

“But Joe, you don’t understand. I REALLY don’t have time.”

Listen, pumpkin. I think I have a pretty good idea of what a full schedule looks like.

I’ve got 4-week-old TWIN girls, along with a 2-year-old boy. My days usually start at 3:30. I get up to feed the girls, then I STAY up and work.


Because it’s important to me. It’s a priority.

If I can manage to help my wife take care of two infants and a 2-year-old (all in diapers, by the way), while also publishing dozens of tips to Facebook and Twitter every day, recording 46 new videos this month, calling customers, recording podcasts, mixing sessions, mastering sessions, recording sessions, plus these daily newsletters…then I think you can also fit in a few hours of studio time every week.

It’s a heart issue, not a time issue.

Your studio misses you.

Why not sign up for Dueling Mixes today, download the tracks tonight, and spend just 20 MINUTES getting a rough mix together?

I say that’s a goooooooood start.

Joe Gilder
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